Mivtzoim (Community activities)
This term was coined by the Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson, leader of the Chabad movement, to refer to his various initiatives calling his followers, and all Jews, to reach out to less affiliated Jews and encourage them to undertake specific practices of Judaism. He encapsulated his outreach activity in the slogan of “Uforatzto” “you shall spread out”. The origin of this phrase is in God’s words to Ya’akov, “You shall spread out to the west, to the east, to the north, and to the south.” Rabbi Schneerson would use it in a borrowed sense to refer to the global scale of the outreach activities that he was calling for.

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